Why the 'I AM' range?

You may be asking why create a line of apparel about who God is?

Our desire is to help other people who love Jesus, share the good news of who He is and what He has done for us all. We are sure that conversations will be ignited based on the bold proclamations of who Jesus is, which we make on our clothing line.
At one point in the Bible God describes Himself as I AM while talking to Moses.
God said to Moses, I AM WHO I AM. This is what you are to say to the Israelites: 'I AM has sent me to you’ Exodus 3:14.
Chapter after chapter in the Bible we see people's stories unfold and God in the midst remaining true to His character and nature. At the core of the Bible, we see a story which tells us of Jesus. The foretelling of His coming, the stories of His life, the gift of this death. His triumphant rising and the glorious expectation of His return.
The Bible tells us that ‘Jesus Christ who is the same yesterday and today and forever’ (Hebrews 13:8). This under-girds the desire we have to share with others the truth of Jesus, to share His steadfast story and the hope and salvation which is available through Him alone.
With our hearts settled on who God is, this allows us to look and to share this fabulous news and understanding with those who are around us. Those who are hurting, confused, those who are longing for answers.
So right from the start as we set about on this journey, we wanted to ensure that Christ was at the center of all we do in life, ministry and business. With this in mind we have sough to empower those around us, to be part of the journey that we are take in living Christ Centered lives that glorify I AM with every breath, thought and action.