About Us

Merchandise has been something I have had a hand in for a while, because of this it became something we offered in our sister organisation to those we assisted with their branding. Seeing these designs generate conversations for our clients’ businesses, caused me to ask the question – can I kick start a different conversation for a different outcome.

The answer was yes!
I wanted to created apparel that uses simple and clear biblical statements to ignite a Jesus conversation. Our apparel can travel to destinations I cannot physically. It is exciting to know that people I many never meet can have a conversation that really matters, which could lead to their lives being changed forever.

Erinruth Smith


The Mimshack Team Has Pioneered  a New  Undertaking!

Creating merchandise is something I have been involved in for a while. Because of this it became an offering we had with our sister organisation Mimshack Resources.  We observed that conversations were generated by these garments about a business and wondered if we redirected this same creativity could we generate a different style of conversation, for a different purpose. Our goal was to create a clothing line that had a conversation starter moment which led to sharing of Jesus because of the simple and clear biblical statements they made.


At first a garment range of this style was a new direction for the Mimshack family and called for a second website (and a new name). Our initial designs were hoodies, but when the samples landed the feedback of friends, family and those on the street caused us to extend the range to include t-shirts and joggers even before we officially launched.
The vision and mission started to become more refined as we stepped into designing a fuller selection of garments. We soon discovered that within the team’s heart was a goal to make apparel which traveled to destinations where we are unable to physically visit. To empower others to have conversations with people we may never encounter. With new connections and relationships that are continually being built we can assure that the future is bright. We have more ranges and an expansion of available products coming your way.
In the pictorial visuals below, you can see what we hold dear at Mimshack Shop, as well as what is at the heart of each range we create and release. We are not content to be just another Christians company, instead we are looking to push past the boundaries of how things are normally done; to bring a new and fresh approach to the garment design and products.





As you look around the world it is very easy to recognize that there is a lack of love, joy, and peace evidenced in daily life. Over the last few months, we've have had the privilege and honour of partnering with God to see many a life changed.


The purpose of these stories is not to glorify what I can achieve, rather, to show the Power of God. Urgency must exist to see lives changed, and to partner with God in this. God is in the business of changing and transforming lives. He loves 
not only the people who have shared their stories here, but you as well.